Rob Pickell
Chief Executive Officer
About Smile Virtual
We Were Built for Dental. Only Dental.
Smile Virtual is the conversion platform cosmetic, ortho, implant, general, and pediatric practices use to turn interested patients into committed ones. Every feature, every playbook, every piece of training was built for the way dental patients actually decide, and nothing else.
Smile Virtual at a Glance
2017
Founded
Hundreds+
Practices Served
100%
Dental. No Side Bets.
The Story
Why We Only Do This.
A decade ago, dentistry had the same marketing problem every other service business had. Generic tools, generic playbooks, generic agencies promising traffic that never quite turned into booked chairs. Dentists were asked to become marketers on the side, learning channels and dashboards after hours while a full schedule waited for them the next morning.
We thought that was backwards. Clinical excellence is a craft. Marketing is a craft. Nobody asks the dentist to run their own ad account on top of the operatory, and nobody should.
We built Smile Virtual to own the conversion layer so the practice owner does not have to. Lead capture, personalized video consults, treatment plan presentation, follow-up, HIPAA messaging, analytics belong to us. The craft at the chair, the trust a name carries, the finished smile belong to you.
That line has been the whole point since day one, and it is why we are only in dental.
Leadership
The Team Behind The Platform.
Amyra de Carion
Vice President, Growth
Poonam Mali
Head of Operations
Amy Kaminski
Vice President, Finance & Accounting
Santosh Maknikar
Head of Technology
Jennifer Gibson
Sr. Director, Customer Success
Kymber Heinze
GM, Digital Marketing Services
Larissa Fogaca
Director, Onboarding
Strategic Advisor
Dr. Brian Harris
Dr. Brian Harris is the practicing cosmetic dentist who founded Smile Virtual and still owns the clinical voice behind the platform. He shapes how we think about case acceptance, treatment plan presentation, and the conversations that happen between the chair and the plan.
- Award-winning cosmetic dentist
- Founder of Smile Virtual
- Keynote speaker on video consultations in dentistry
Want to Build With Us?
Thirty minutes with a Smile Virtual expert. Honest perspective on what Smile Virtual would do for a practice like yours.
