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Haley Koren, VP Marketing, Smile Virtual at Smile Virtual

Smile Virtual Team

Haley Koren

VP Marketing, Smile Virtual

Haley Koren is the VP of Marketing at Smile Virtual. She writes about the shift from traffic to conversion for dental practices.

Haley leads marketing at Smile Virtual and writes about the shift from traffic to conversion in dental. She has spent a decade building growth programs for healthcare technology companies and now works alongside hundreds of dental practices on their patient acquisition playbook.

Growth MarketingPositioningContent StrategyDemand GenerationHealthcare MarketingBrand

Every dental practice owner eventually hits the same wall: the patients they want are researching them the same way they shop for everything else.

Haley Koren VP Marketing, Smile Virtual

About Haley Koren

  • VP Marketing, Smile Virtual
  • A decade of healthcare technology marketing leadership
  • Works with hundreds of dental practices on patient acquisition and conversion

More Blogs From Haley Koren

Sep 10, 2026

Cosmetic Dentistry Marketing: The 5-Channel Playbook to Fill Your Consult Calendar

The five channels every cosmetic practice needs to run in sync. A deliberate playbook for turning digital visibility into booked cosmetic consults.

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Jul 8, 2026

Unlocking The Potential Of Social Media For Effective Online Marketing

Social for dental is not a numbers game anymore. What patients actually pay attention to and where attention still converts.

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May 9, 2026

Online Dental Marketing Strategies Reaching New Patients In The Digital Age

The marketing mix for 2026. Where cosmetic and ortho practices are spending, what's working, and what to retire.

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Mar 10, 2026

Expanding Your Reach Attracting Dental Patients Online

The channels that still work, the ones that do not, and how to allocate marketing spend when every dollar has to earn its keep.

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Feb 23, 2026

Online Scheduling Why Patients Are Demanding It Now

Why online booking is now table stakes. What happens when the first touchpoint feels frictionless.

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Nov 25, 2025

Webinar Recap How To Attract More Of The Cases You Love

The acquisition framework for cosmetic-focused practices. Which channels produce the cases you actually want on the schedule.

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Nov 10, 2025

Webinar Recap Helping Your Existing Patients Transform Their Smiles Using Smile Virtual

Highlights from the live session on reactivating existing patients. The playbook that turned stalled plans into booked cases.

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