Smile Virtual Team
Rob Pickell
Rob Pickell is the CEO of Smile Virtual. He leads a team working with hundreds of dental practices on the conversion layer between a patient visiting a website and sitting in the chair.
Rob leads Smile Virtual and spends his time working alongside dental practice owners on the systems that turn interested patients into committed ones. Before Smile Virtual, he led growth at multiple healthcare technology companies.
About Rob Pickell
- CEO, Smile Virtual
- Prior growth leadership at healthcare technology companies
- Works alongside hundreds of dental practice owners on conversion systems
More Blogs From Rob Pickell
Oct 8, 2026
How to Increase Dental Case Acceptance to 92%
Inside the practices running at 92% case acceptance. The repeatable system behind the number and what it costs to get there.
Read the post
Sep 24, 2026
How to Increase Dental Case Acceptance for Cosmetic Cases
Why cosmetic cases stall at the plan and what to change inside the consult so your acceptance rate climbs on the work you want to do.
Read the post
Jun 23, 2026
2023 Dental Trends Embracing The Advantages Of Digital Dentistry
A look at the digital shifts reshaping practice growth and which ones are compounding instead of plateauing.
Read the post
Apr 9, 2026
How to Generate 3× More Dental Leads Using the Smile Virtual Platform
A walk-through of the three-lever playbook practices are using to triple qualified leads without adding ad spend.
Read the postMar 25, 2026
How Smile Virtual Can Help Dentist To Find Patients Online
Where virtual consultations fit in the modern patient-acquisition stack and why they beat traditional lead forms.
Read the postFeb 8, 2026
Dentists What Your Patient Is Looking For
What patients actually weigh when choosing a practice. Six questions they are quietly asking before they ever call.
Read the post
Jan 9, 2026
Welcome to the Smile Virtual Blog
Who we are, why we write, and what you'll find here: honest field notes on turning interested patients into committed ones.
Read the post
Dec 10, 2025
Webinar Recap The Secret Techniques That Are Allowing You To Increase Your Case Acceptance And Profitability
The specific case presentation moves that move acceptance from 60% to 87%. Live demo and Q&A.
Read the post
