The Story
What Changed in Muzny's Practice.
I had always loved doing cosmetic cases, but like a lot of dentists, I was so busy doing the general side of my dental practice and managing all of that, that I wasn't doing a ton of cosmetic cases.
It was actually a Facebook ad. I think I saw Dr. Brian Harris, and he was talking about this new thing called Smile Virtual, and just being able to connect with your patients, being the first person that connects with your patients instead of having a bunch of different touchpoints before you actually sit in front of your patient. It just totally made sense to me.
I didn't even have an Instagram page at the time. I didn't know anything, and so I was starting from scratch, but I thought, this is something that I really want to try to do to give me the space to focus on cosmetics. And so it was absolutely the tool that really enabled me to do that.
